Over the past year, we’ve been lucky enough to work alongside the team at Moroccanoil during several of their “Moroccanoil Explored” education days across both Cardiff and London.
As a globally recognised hair and beauty brand, Moroccanoil are known not only for the quality of their products, but also for the style and identity that comes with the brand itself. Everything from the presentation to the education and overall experience feels premium, modern and incredibly well thought out — which made these events a pleasure to be part of.
One thing that became very clear whilst working with the brand is just how precise and consistent Moroccanoil are with their visual identity. Their branding standards are incredibly high, meaning every part of the filming process has to be approached with real attention to detail. From what is being filmed, to who appears on camera, and even when certain moments are captured throughout the day, everything needs to align perfectly with the overall Moroccanoil aesthetic and brand direction.
As a production team, that level of precision is something we genuinely enjoy. It pushes you to be more intentional with every shot and ensures the final content reflects the quality and professionalism the brand is recognised for worldwide.
The explored days themselves were designed to bring hair professionals together to learn more about the products, understand the thinking behind the brand, and watch specific styling techniques demonstrated using the Moroccanoil range. Throughout each event, there was a real focus on creativity, education and helping stylists develop their skills further within the industry.
For us at GD Media, it was a great opportunity to capture the atmosphere of the events and document the experience across both locations. From live demonstrations and product showcases to the interaction between educators and stylists, there was always something happening — and that energy translated brilliantly on camera.
Capturing the Moroccanoil Brand Experience
What stood out most across every event was the passion in the room. You could genuinely see how engaged everyone was, whether they were learning new techniques, discovering products for the first time, or simply connecting with other creatives within the hair industry.
Working with brands like Moroccanoil is always something we value highly. Collaborating with brands like Moroccanoil is always a great experience for us, particularly when the project allows us to work within such creative and visually refined environments. It’s also an opportunity we genuinely enjoy, especially when there’s such a strong focus on quality, presentation and attention to detail throughout every part of the production.
A huge thank you to the Moroccanoil team for having us involved across both Cardiff and London — we’re looking forward to seeing what’s next.
