Home/Portfolio/Photography
Restaurant on the river

The Yofi

Ye Old Ferrie Inn's riverside terrace lit with festoon lights at dusk, wooded hills behind

Ye Old Ferrie Inn sits on the banks of the River Wye at Symonds Yat, a riverside pub known for relaxed food, local ales and its famous smash burgers. They asked us to photograph their menu so the food looks as good online and on the menu as it does when it reaches the table.

As a Somerset-based photography and videography company, we work with pubs, restaurants and hospitality businesses across the South West and further afield.

  1. The Objective

    The goal was twofold:

    Menu – To create professional photos of the dishes for their menus, website and social media. Signature Dishes – To show off the smash burgers that people travel to the pub for.

  2. Our Approach

    Before the shoot, we went through the menu with the team and agreed which dishes mattered most. The burgers were the priority, including the Coppett and the YOFI with its two smashed Herefordshire beef patties. We planned to photograph each dish fresh from the kitchen, so the food was hot and looked the way customers see it.

  3. Execution

    Hero shots of the smash burgers, showing the crispy edges, melted cheese and toppings. Photos of the wider menu, from loaded fries to sharing boards and pizzas. Close-up detail shots for social media. Shots taken with the pub’s setting in mind, so the photos feel like Ye Old Ferrie Inn.

    In post-production, we kept the colours natural and warm, so the food looks appetising without looking over-styled.

  4. The Outcome

    Ye Old Ferrie Inn now has a library of menu photos ready for use across:

    Their website and online menus. Social media posts and promotions. Printed menus and signage.

  5. Key Takeaway

    Lead with what you’re known for – a signature dish deserves its own hero shot. Shoot it fresh – food photographed straight from the kitchen looks real and appetising. Good photos sell food – people decide what to order, and where to eat, with their eyes.

    At GD Media, we believe great food deserves great photography. If you run a pub, restaurant or café and want your menu to look its best, we’d love to hear from you.

From the shoot

Selected frames

Ye Old Ferrie Inn's white-painted building in black and white
Wooden outdoor bar called The Starting Gate, with purple flowers in front
Chips topped with yellow sauce and dark crumb in an enamel dish on a wooden table
Outdoor bar and tables under a parasol and string lights at night
Close-up of a cooked breakfast with hash brown, sausage, fried egg and beans
Close-up of smoked salmon with scrambled egg and roasted cherry tomatoes
Smoked salmon and scrambled egg on a plate beside a Ye Old Ferrie Inn napkin
Small ferry boat named The Frog moored by stone steps on the river
People eating on the riverside terrace with a tour boat on the River Wye behind
More work

Other projects

Groom dipping the bride for a kiss under the Fremont Street canopyIt happens in Vegas

We flew from the UK to Las Vegas to photograph and film the wedding of Harrison Millar and his bride-to-be, Jade.

View Project
Newborn baby lying on a knitted blanket next to a cameraBaby Wear Brand

Emile et Rose, a baby wear brand, asked us to create photography and video for their Autumn/Winter 2026 collection.

View Project
Giant illuminated bauble decoration on a city street at nightFestive Lighting

Festive Lighting design and install Christmas lighting displays for towns and cities. On this project, that meant Henley-on-Thames, Fitzrovia in central London, East Grinstead and Croydon.

View Project
Let’s get to work

Tell us what you need filming.

Brand film, social content, an event, a drone shot you can’t get any other way — give us the brief and we’ll tell you straight how we’d shoot it and what it costs. We’re a small, experienced crew, not the cheapest option in the county, and the work shows it.

Discuss your project