Its about the sportswearKitted Out
Kukri Sports, one of the UK's leading sportswear brands, asked us to film a promotional video showing how they work in partnership with Rugby School and its sports department.
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The Canal Inn is a family-run restaurant that takes real pride in its food and in the local producers behind it. They wanted photography and short-form video that would show this off, bring in more bookings and give their social media a clear direction.
As a Somerset-based photography and videography company, we help businesses across the South West and further afield turn what makes them special into content that brings people through the door.
The goal was twofold:
Bookings – Use social media reels to get more people booking a table. Brand – Tell the story of the family behind the restaurant and the local ingredients they use.
We started with a structured media strategy rather than a one-off shoot. We planned the reels and photos around what The Canal Inn wanted to be known for, so every piece of content had a purpose. That meant putting the family, the kitchen and the local produce at the centre of it.
Professional menu photography of the dishes. Short-form reels for Instagram and Facebook. Behind-the-scenes footage of the family and the team at work. Shots of the local ingredients that go into the food.
Post-production kept the colours warm and natural so the food looks the way it does on the plate.
Within a matter of weeks, the reels were bringing in more bookings. The Canal Inn now has:
Menu photos for their website, menus and social media. A run of reels that show who they are and what they serve. A clear plan for content going forward.
Reels work – short, well-planned video can fill tables quickly. People connect with people – showing the family behind the food builds trust. Strategy matters – planned content does more than random posting.
At GD Media, we believe a structured approach to photography and video helps a business grow, not just look good. If you run a restaurant, pub or café and want more bookings, we’d love to have a chat.
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