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YouTube channel editing

Hybrid Dad

Hybrid Dad

Tobi Emots-Holley runs the YouTube channel Hybrid Dad, where he talks about juggling work, life and parenting seven children. He films his own vlogs, often while running or hiking through the Scottish countryside, and asked us to edit them.

As a Somerset-based video and photography company, we don't always need to send a crew. Sometimes the most useful thing we can do is shape the footage a client has already filmed into videos people want to watch.

  1. The Objective

    Tobi wanted his videos to hold attention and get his message across clearly, without losing the honest, unpolished feel that his viewers come for. The goal was twofold:

    Watchability – Edit his self-filmed vlogs so they keep people watching to the end. Growth – Help him upload well-edited videos regularly, to build the channel.

  2. Our Approach

    From the first conversation it was clear this wasn’t about big production. Tobi’s style is vlog-based. He speaks straight to camera and shares his thoughts, lessons and the odd bit of family chaos.

    So we left the filming to him. He keeps it raw and real, and we work on what happens after he presses stop.

  3. Execution

    Tobi films each vlog himself, often out on the trails or the hills. We edit the footage, working on pacing, structure and the order of the story. We keep his own voice and personality in every cut. We deliver finished videos ready for his YouTube channel.

  4. The Outcome

    Tobi now has a regular flow of edited videos for Hybrid Dad, covering time management, mindset, parenting and getting through busy modern life. [Add any results Tobi is happy to share, such as subscriber or view growth.] The videos are ready for:

    His YouTube channel. [Any other platforms he posts on.]

  5. Key Takeaway

    Not every project needs a full crew – sometimes the value is in refining what’s already there. Editing is where the story comes together, and good pacing and structure keep people watching.

    At GD Media, we enjoy editing as much as being out on a big shoot. If you film your own content and want help taking it further, we’d love to hear from you.

The film

Watch the edit

More work

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Let’s get to work

Tell us what you need filming.

Brand film, social content, an event, a drone shot you can’t get any other way — give us the brief and we’ll tell you straight how we’d shoot it and what it costs. We’re a small, experienced crew, not the cheapest option in the county, and the work shows it.

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